Tina Anderson

Video Reality Marketing

What is it?
A unique, innovative and cost efficient method of marketing and advertising your business and/or services via the web (your personal site and YouTube, etc). We follow you and your employees during a typical day at work, showing real-time, genuine day-to-day activities...such as you interacting with customers, making or creating your product(s), handling issues or problems and basically conducting business as usual.

Why would you consider VRM?
Potential customers get an inside look at how you really operate. It creates immediate interest, trust and a tangible connection that you won't get from a basic static web page or even one with pictures and "sales" like videos. Think about it. Company A with a basic website touting its products and services and Your Company showing you at work along with personalized interviews in the style of a news and entertainment program.

Check out The Sound as an example.
The Sound Video

This piece was not done to market the station, but as an educational piece for a special community college project. In fact, the filming and editing were done by a college student with one cinema department camera and no special lighting or audio provisions. Imagine what it will look like when we bring the professionals on board (both equipment and crew)! it was done, however, in the style we hope to incorporate - featuring interviews and shots of the jocks "doing their job" without any scripting. Doesn't this piece rouse even a little curiosity and create integrity and an immediate connection with the station? And, this wasn't even shot with VRM in mind. Imagine your company and what we could do for you!

Creativity
The Sound is only the beginning. We can do your very own "episodes" during the initial shoot and you can feature or rotate them. We can create customized segments or plug you into a standard format. It could be ongoing or a one-time deal. It will be shot and edited in your style, from sophisticated and serious to edgy and even zany, and geared to any demographic.

Cost
We are currently working out several structures based on time, production, editing, filming and talent (if needed). Our fees will be reasonable and workable since we have no overhead and you can run these reality pieces for a LONG TIME! This is definitely a direct path to increased web traffic and increased sales! Contact Tina to get more information!